Latex Popularity Is Growing
It’s booming! Latex sales have increased more than 70% over the past two years. With over $175 million in sales, latex has captured over 18% of the specialty sleep category and is projected to grow 75% more over the next two years at the mattress manufacturer wholesale level.
Latex is now accepted as a premium bedding component technology with consumers, retailers and manufacturers alike. As a result, Latex International's five largest accounts (which include some of the bedding industry’s largest manufacturers) have experienced growth of more than 250% in their latex programs in the last 2 years alone.
What’s driving the latex growth?
Luxury bedding is a rapidly expanding category with 20% sales growth over the last 2 years in the $1500 and up retail range—with margins of 50% or higher.
More data (sleep centers/studies, medical and allergy information) supports the impact of sleep; information is more accessible than ever. Consumers are more educated: via the Internet and news media as well as specialty sleep advertising. One-sided mattresses are becoming industry standard; the performance of cushioning layers has never been more critical. Latex is the most durable and resilient sleep surface available virtually eliminating body impressions.
The latex story is unique; its silky luxurious feel and performance are separating it from other foams.
Capitalize on consumer interest
More consumers are interested in quality latex foam than ever before. They accept foam bedding as a premium sleep technology (thanks in part to the direct marketing and popularity of visco-elastic products). It’s a phenomenon backed by a 70+% increase in sales over the last two years. Latex mattresses are found in the majority of sleep shops and furniture stores across the U.S.
Superior Pressure Relief
Latex International uses a sophisticated data mapping system called the XSENSOR®, which features 10,000 sensors to measure pressure points (shown in red) between a body and a sleep surface. XSENSOR® technology is an dispensable tool for designing, testing and optimizing sleep surfaces for exceptional comfort and support.
XSENSOR® pressure tests prove our Talatech™ latex provides up to 30% more pressure relief than visco-elastic foam and outperforms other latex brands. Talatech™ latex offers the superior support and pressure relief consumers are looking for today. And latex instantly conforms to every curve and contour.
